{"id":215,"date":"2026-05-04T18:06:05","date_gmt":"2026-05-04T16:06:05","guid":{"rendered":"https:\/\/bilten.spk.rs\/spkbilten012026\/?page_id=215"},"modified":"2026-05-07T17:44:44","modified_gmt":"2026-05-07T15:44:44","slug":"ana-aleksic","status":"publish","type":"page","link":"https:\/\/bilten.spk.rs\/spkbilten012026\/intervju\/ana-aleksic\/","title":{"rendered":"Ana Aleksic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"215\" class=\"elementor elementor-215\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd859d5 e-flex e-con-boxed e-con e-parent\" data-id=\"fd859d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed2437f animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ed2437f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c56c0 elementor-widget elementor-widget-heading\" data-id=\"f0c56c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Intervju<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ae238 elementor-widget elementor-widget-heading\" data-id=\"42ae238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ana <b>Aleksi\u0107<\/b>  <\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ed74a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"84ed74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264de44 elementor-widget elementor-widget-heading\" data-id=\"264de44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u010clanica borda WMG i predsednica Upravnog odbora WMG fondacije\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8d369 elementor-widget elementor-widget-heading\" data-id=\"db8d369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">WMG (Wireless Media Group) Beograd<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbf74e elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"0bbf74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wm.group\/\" target=\"_blank\">www.wm.group<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a4ec2 elementor-widget elementor-widget-text-editor\" data-id=\"43a4ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projekat \u201eZasadi drvo\u201c, koji je od 2019. godine izrastao u jedan od najva\u017enijih ekolo\u0161kih pokreta u Srbiji, i u svom sedmom ciklusu bele\u017ei sna\u017ene rezultate. Prema\u0161ena je brojka od 1.200.000 posa\u0111enih sadnica, dok projekat nastavlja da okuplja kompanije, institucije, stru\u010dnjake i gra\u0111ane oko zajedni\u010dkog cilja \u2013 stvaranja zelenijeg i zdravijeg okru\u017eenja.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272a16b e-con-full e-flex e-con e-child\" data-id=\"272a16b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ea555 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b3ea555\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"744\" height=\"683\" src=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_ana_aleksic-1.webp\" class=\"attachment-large size-large wp-image-988\" alt=\"\" srcset=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_ana_aleksic-1.webp 744w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_ana_aleksic-1-300x275.webp 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd7c1ab e-flex e-con-boxed e-con e-parent\" data-id=\"bd7c1ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70dd8bf elementor-widget elementor-widget-text-editor\" data-id=\"70dd8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>\u201eVi\u0161e od 1.200.000 sadnica,<\/strong><strong> a <\/strong><strong>i dalje rastemo\u201d<\/strong><\/p><p><strong>Projekat u sedmom ciklusu nastavlja da povezuje kompanije, institucije i gra\u0111ane konkretnim akcijama sadnje \u0161irom Srbije<\/strong><\/p><\/blockquote><p>Projekat \u201eZasadi drvo\u201c, koji je od 2019. godine izrastao u jedan od najva\u017enijih ekolo\u0161kih pokreta u Srbiji, i u svom sedmom ciklusu bele\u017ei sna\u017ene rezultate. Prema\u0161ena je brojka od 1.200.000 posa\u0111enih sadnica, dok projekat nastavlja da okuplja kompanije, institucije, stru\u010dnjake i gra\u0111ane oko zajedni\u010dkog cilja \u2013 stvaranja zelenijeg i zdravijeg okru\u017eenja.<\/p><p>Kroz godine, projekat je menjao pejza\u017e Srbije i istovremeno razvijao svest o zna\u010daju o\u010duvanja prirode \u2013 od prvih akcija sadnje do sistemskog pristupa koji obuhvata edukaciju, dugoro\u010dno planiranje i aktivno uklju\u010divanje zajednice. Upravo spoj zajedni\u0161tva i stru\u010dnog pristupa gradi projekat kao platformu koja ostavlja trajan trag, kako u prirodi, tako i u dru\u0161tvu.<\/p><p>O tome kako je projekat rastao, \u0161ta danas predstavlja i u kom pravcu se dalje razvija, razgovaramo sa Anom Aleksi\u0107, \u010dlanicom borda WMG i predsednicom Upravnog odbora WMG fondacije.<\/p><p><strong>SPK: U javnosti se \u010desto govori o broju posa\u0111enih sadnica, ali iza svakog velikog projekta stoje i godine organizacije, odluka i partnerstava. Kad biste morali da izdvojite jednu klju\u010dnu odluku koja je najvi\u0161e uticala na razvoj projekta \u201eZasadi drvo\u201c, koja bi to bila?<\/strong><\/p><p><strong>AA:<\/strong> Kad smo pokretali projekat \u201eZasadi drvo\u201c, jedna od najva\u017enijih odluka bila je da od samog po\u010detka uklju\u010dimo struku, institucije i partnere i da projekat gradimo na saradnji. Po\u0161umljavanje je kompleksan proces koji zahteva znanje, planiranje i dugoro\u010dan pristup, zbog \u010dega nam je bilo va\u017eno da svaka sadnja bude realizovana u skladu sa stru\u010dnim preporukama. Upravo ta odluka da projekat razvijamo kao platformu koja povezuje kompanije, institucije, stru\u010dnjake i gra\u0111ane omogu\u0107ila je da \u201eZasadi drvo\u201c iz godine u godinu raste i dobija sve \u0161iru podr\u0161ku.<\/p><p><strong>SPK: Veliki dru\u0161tveni projekti \u010desto po\u010dnu s mnogo entuzijazma, ali mnogo je te\u017ee odr\u017eati kontinuitet kroz vi\u0161e godina. \u0160ta je omogu\u0107ilo da \u201eZasadi drvo\u201c traje, raste i svake sezone dobija novu energiju, ali i kakvu ulogu u tome ima kompanija poput WMG-a kao inicijator projekta?<\/strong><\/p><p><strong>AA:<\/strong> Kontinuitet je rezultat jasno postavljene strategije i dugoro\u010dne posve\u0107enosti svih koji su deo projekta. Od samog po\u010detka bilo nam je va\u017eno da svaka sezona donese nove aktivnosti i partnerstva, ali da istovremeno ostanemo dosledni osnovnoj ideji \u2013 da sadnja drve\u0107a predstavlja konkretan i merljiv doprinos o\u010duvanju \u017eivotne sredine. Tokom godina smo razvili sna\u017enu mre\u017eu saradnika, institucija, volontera i kompanija koje dele iste vrednosti i razumeju zna\u010daj dugoro\u010dnih inicijativa.<\/p><p>Kao kompanija, u WMG-u svoju ulogu vidimo kroz strate\u0161ko pokretanje i razvoj inicijativa koje imaju \u0161iri dru\u0161tveni uticaj. Kroz na\u0161e resurse, medijske i komunikacione kapacitete, kao i partnerski pristup, omogu\u0107avamo da ovakvi projekti rastu, skaliraju se i dugoro\u010dno ostaju relevantni. Kao \u010dlanica UN Global Compacta, dodatno smo posve\u0107eni principima odr\u017eivog razvoja i odgovornog poslovanja, zbog \u010dega projekte poput \u201eZasadi drvo\u201c posmatramo kao integralni deo na\u0161e ESG strategije. Upravo ta kombinacija jasne vizije, sistemskog pristupa i sna\u017enih partnerstava omogu\u0107ava da projekat iz godine u godinu dobija novu energiju i kontinuirano se razvija.<\/p><p><strong>SPK: Nakon dostignutih vi\u0161e od 1.200.000 sadnica, \u0161ta smatrate najve\u0107om vredno\u0161\u0107u projekta \u2013 ne\u0161to \u0161to mo\u017eda nije vidljivo kroz brojke?<\/strong><\/p><p><strong>AA:<\/strong> Najve\u0107a vrednost projekta je u njegovom dugoro\u010dnom uticaju i zajedni\u0161tvu koje je izgradio. Vi\u0161e od 1.200.000 posa\u0111enih sadnica predstavlja rezultat kontinuiranog rada i saradnje s partnerima, institucijama, stru\u010dnjacima, volonterima i gra\u0111anima koji su tokom godina postali deo ove inicijative.<\/p><p>\u201eZasadi drvo\u201c danas predstavlja platformu koja povezuje razli\u010dite aktere oko zajedni\u010dkog cilja i podsti\u010de odgovorniji odnos prema prirodi. Kroz ovaj projekat razvija se svest da dru\u0161tvena odgovornost treba da ostavi konkretan i trajan trag \u2013 kako u prirodi, kroz nove zelene povr\u0161ine, tako i u zajednici, kroz promenu na\u010dina razmi\u0161ljanja i aktivnije u\u010de\u0161\u0107e u o\u010duvanju \u017eivotne sredine.<\/p><p><em>Projekat \u201eZasadi drvo\u201c pokrenula je kompanija WMG (Wireless Media Group), uz podr\u0161ku WMG fondacije, Ministarstva poljoprivrede, \u0161umarstva i vodoprivrede \u2013 Uprave za \u0161ume, Ministarstva prosvete, nauke i tehnolo\u0161kog razvoja, DP \u201eSrbija\u0161ume d.o.o.\u201c, JP \u201eVojvodina\u0161ume\u201c, Pokreta gorana Srbije, Privredne komore Srbije, Botani\u010dke ba\u0161te \u201eJevremovac\u201c, Biolo\u0161kog fakulteta, \u0160umarskog fakulteta u Beogradu, \u0160umarske \u0161kole Kraljevo, Zavoda za za\u0161titu prirode, Pokrajinskog sekretarijata za urbanizam i za\u0161titu \u017eivotne sredine, Instituta za \u0161umarstvo i JKP \u201eZelenilo Beograd\u201c, a u ovom ciklusu pridru\u017eili su se i Institut za nizijsko \u0161umarstvo Novi Sad, Nema\u010dko-srpska privredna komora, kompanija \u201eSavacoop\u201c, JYSK, kompanija \u201eVukmirovi\u0107\u201c i Fondacija \u201eVukan\u201c.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e18b2c elementor-widget elementor-widget-image\" data-id=\"2e18b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zasadidrvo.rs\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"480\" src=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1.webp\" class=\"attachment-full size-full wp-image-535\" alt=\"\" srcset=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1.webp 1080w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1-300x133.webp 300w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1-1024x455.webp 1024w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1-768x341.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Intervju Ana Aleksi\u0107 \u010clanica borda WMG i predsednica Upravnog odbora WMG fondacije WMG (Wireless Media Group) Beograd www.wm.group Projekat \u201eZasadi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":213,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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