{"id":269,"date":"2026-05-04T18:33:25","date_gmt":"2026-05-04T16:33:25","guid":{"rendered":"https:\/\/bilten.spk.rs\/spkbilten012026\/?page_id=269"},"modified":"2026-05-07T17:43:52","modified_gmt":"2026-05-07T15:43:52","slug":"marko-relic","status":"publish","type":"page","link":"https:\/\/bilten.spk.rs\/spkbilten012026\/intervju\/marko-relic\/","title":{"rendered":"Marko Reli\u0107"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"269\" class=\"elementor elementor-269\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66ce75 e-flex e-con-boxed e-con e-parent\" data-id=\"d66ce75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc24655 animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"dc24655\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c395f37 elementor-widget elementor-widget-heading\" data-id=\"c395f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Intervju<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b3dcb elementor-widget elementor-widget-heading\" data-id=\"92b3dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Marko <b>Reli\u0107<\/b>  <\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf611d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"caf611d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99c091 elementor-widget elementor-widget-heading\" data-id=\"a99c091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">BDM Western Balkans<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9881d06 elementor-widget elementor-widget-heading\" data-id=\"9881d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FMC NETS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61462ef elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"61462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.fmc-smartworkspace.com\/\" target=\"_blank\">www.fmc-smartworkspace.com<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f70582 elementor-widget elementor-widget-text-editor\" data-id=\"5f70582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Evropske institucije poslednjih meseci sve otvorenije ukazuju na potrebu racionalnijeg kori\u0161\u0107enja energije, optimizacije poslovnih procesa i fleksibilnijih modela rada. U takvom okru\u017eenju, tema digitalizacije poslovnog prostora i hibridnog rada postaje mnogo vi\u0161e od tehnolo\u0161kog pitanja \u2014 ona postaje deo \u0161ire poslovne strategije i dugoro\u010dne otpornosti kompanija. O tome kako organizacije mogu odgovoriti na ove izazove, koje tehnologije danas donose najve\u0107u vrednost i kakvu ulogu u tome imaju sistem integratori, razgovarali smo sa Markom Reli\u0107em, BDM-om za Western Balkans u kompaniji FMC NETS.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-574faf7 e-con-full e-flex e-con e-child\" data-id=\"574faf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8bb64 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ea8bb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"744\" height=\"683\" src=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_marko_relic-1.webp\" class=\"attachment-large size-large wp-image-986\" alt=\"\" srcset=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_marko_relic-1.webp 744w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_marko_relic-1-300x275.webp 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd7c1ab e-flex e-con-boxed e-con e-parent\" data-id=\"bd7c1ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70dd8bf elementor-widget elementor-widget-text-editor\" data-id=\"70dd8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>Brisel menja na\u010din rada: za\u0161to je sada pravi trenutak za digitalizaciju radnog okru\u017eenja<\/strong><\/p><\/blockquote><p>Evropske institucije poslednjih meseci sve otvorenije ukazuju na potrebu racionalnijeg kori\u0161\u0107enja energije, optimizacije poslovnih procesa i fleksibilnijih modela rada. U takvom okru\u017eenju, tema digitalizacije poslovnog prostora i hibridnog rada postaje mnogo vi\u0161e od tehnolo\u0161kog pitanja \u2014 ona postaje deo \u0161ire poslovne strategije i dugoro\u010dne otpornosti kompanija. O tome kako organizacije mogu odgovoriti na ove izazove, koje tehnologije danas donose najve\u0107u vrednost i kakvu ulogu u tome imaju sistem integratori, razgovarali smo sa <strong>Markom Reli\u0107em, BDM-om za Western Balkans u kompaniji FMC NETS<\/strong>.<\/p><p><strong>SPK: Nedavna poruka iz Brisela otvorila je temu rada od ku\u0107e i racionalizacije potro\u0161nje energije. Kako vi gledate na taj signal?<\/strong><\/p><p><strong>MR:<\/strong> Mislim da je va\u017eno razumeti da ovo nije samo kratkoro\u010dna reakcija na energetsku krizu, ve\u0107 jasan pokazatelj pravca u kom se poslovno okru\u017eenje kre\u0107e. Evropske institucije sve otvorenije govore o optimizaciji resursa, smanjenju nepotrebnih putovanja i ve\u0107oj efikasnosti radnih procesa. Hibridni modeli rada vi\u0161e nisu izuzetak, ve\u0107 postaju deo \u0161ire poslovne strategije.<\/p><p><strong>SPK: \u0160ta to konkretno zna\u010di za kompanije?<\/strong><\/p><p><strong>MR:<\/strong> Za kompanije to zna\u010di da digitalizacija vi\u0161e nije pitanje presti\u017ea, ve\u0107 operativne otpornosti. Ovde ne govorimo samo o klasi\u010dnoj IT digitalizaciji, koja je u velikoj meri ve\u0107 prisutna, ve\u0107 o slede\u0107oj fazi \u2014 digitalizaciji na\u010dina rada, poslovnih prostora i komunikacije sa zaposlenima i klijentima.<\/p><p>Kompanije koje imaju razvijenu infrastrukturu za rad od ku\u0107e i hibridni model mogu da odr\u017ee kontinuitet poslovanja, smanje tro\u0161kove prostora i energije, a da pritom zadr\u017ee visok nivo produktivnosti.<\/p><p><strong>SPK: Koja re\u0161enja danas imaju najve\u0107i zna\u010daj u tom procesu?<\/strong><\/p><p><strong>MR:<\/strong> Pre svega, to su smart workspace re\u0161enja \u2014 platforme za video saradnju, upravljanje sastancima, room i desk booking, kao i alati za optimizaciju kori\u0161\u0107enja poslovnog prostora.<\/p><p>Kada deo zaposlenih radi od ku\u0107e, a deo iz kancelarije, kompanije moraju efikasnije upravljati raspolo\u017eivim resursima. Sistemi za rezervaciju sala i radnih mesta omogu\u0107avaju racionalnije kori\u0161\u0107enje kancelarija i direktno doprinose energetskoj efikasnosti.<\/p><p>Pored toga, veoma va\u017enu ulogu imaju digital signage i wallboard sistemi, posebno u poslovnicama, recepcijama i zajedni\u010dkim prostorima, gde omogu\u0107avaju centralizovanu komunikaciju sa klijentima i zaposlenima u realnom vremenu.<\/p><p><strong>SPK\u00a0: Gde FMC NETS vidi svoju ulogu u tom procesu?<\/strong><\/p><p><strong>MR:<\/strong> Na\u0161a uloga nije prodaja pojedina\u010dnih ure\u0111aja. FMC NETS nastupa kao sistem integrator i dugoro\u010dni partner sa end-to-end pristupom.<\/p><p>To zna\u010di da u\u010destvujemo u celom procesu \u2014 od dizajna re\u0161enja, preko implementacije i integracije sa postoje\u0107im sistemima, do podr\u0161ke, odr\u017eavanja i daljeg razvoja kroz ceo \u017eivotni ciklus.<\/p><p>U praksi, to obuhvata Smart Meeting &amp; Collaboration sisteme, room i desk booking platforme, Digital Signage &amp; Wallboard re\u0161enja, QMS sisteme, kioske, pametne poslovnice, kao i ePaper \/ ESL tehnologije za retail i korporativne prostore.<\/p><p><strong>SPK\u00a0: Kojim industrijama je ovo trenutno najrelevantnije?<\/strong><\/p><p><strong>MR:<\/strong> Najvi\u0161e to vidimo u sektorima bankarstva, osiguranja, nekretnina, zdravstva, retail-a i hospitality industrije.<\/p><p>Posebno je relevantno za organizacije koje upravljaju ve\u0107im brojem lokacija, poslovnica ili zgrada, kao i za kompanije koje ve\u0107 funkcioni\u0161u u hibridnom modelu rada i imaju rastu\u0107e tro\u0161kove prostora i energije.<\/p><p><strong>SPK: Ko treba da razmi\u0161lja o ovim temama unutar kompanija?<\/strong><\/p><p><strong>MR:<\/strong> Ovo vi\u0161e nije tema samo za IT sektor. Danas o tome podjednako treba da razmi\u0161ljaju generalni direktori, direktori operacija, facility management timovi, HR funkcije, kao i CIO i IT menad\u017ement.<\/p><p>Kompanije danas ne tra\u017ee samo IT isporu\u010dioca, ve\u0107 partnera koji razume poslovni kontekst i dugoro\u010dne efekte investicije.<\/p><p><strong>SPK: Koja bi bila va\u0161a zavr\u0161na poruka kompanijama?<\/strong><\/p><p><strong>MR:<\/strong> Energetska kriza nije stvorila ovaj trend \u2014 samo ga je ubrzala.<\/p><p>Prelazak na fleksibilna, digitalno podr\u017eana radna okru\u017eenja ve\u0107 je u toku. Organizacije koje danas strate\u0161ki planiraju slede\u0107u fazu razvoja ne re\u0161avaju samo trenutni izazov, ve\u0107 grade otporniji, efikasniji i dugoro\u010dno odr\u017eiv poslovni model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e18b2c elementor-widget elementor-widget-image\" data-id=\"2e18b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fmc-smartworkspace.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1640\" height=\"924\" src=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/FMC-NETS-Banner.webp\" class=\"attachment-full size-full wp-image-1084\" alt=\"\" srcset=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/FMC-NETS-Banner.webp 1640w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/FMC-NETS-Banner-300x169.webp 300w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/FMC-NETS-Banner-1024x577.webp 1024w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/FMC-NETS-Banner-768x433.webp 768w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/FMC-NETS-Banner-1536x865.webp 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Intervju Marko Reli\u0107 BDM Western Balkans FMC NETS www.fmc-smartworkspace.com Evropske institucije poslednjih meseci sve otvorenije ukazuju na potrebu racionalnijeg kori\u0161\u0107enja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":213,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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