{"id":770,"date":"2026-05-06T20:58:59","date_gmt":"2026-05-06T18:58:59","guid":{"rendered":"https:\/\/bilten.spk.rs\/spkbilten012026\/?page_id=770"},"modified":"2026-05-07T17:45:10","modified_gmt":"2026-05-07T15:45:10","slug":"ana-aleksic","status":"publish","type":"page","link":"https:\/\/bilten.spk.rs\/spkbilten012026\/sl\/intervju-2\/ana-aleksic\/","title":{"rendered":"Ana Aleksic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"770\" class=\"elementor elementor-770\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd859d5 e-flex e-con-boxed e-con e-parent\" data-id=\"fd859d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed2437f animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ed2437f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c56c0 elementor-widget elementor-widget-heading\" data-id=\"f0c56c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Intervju<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ae238 elementor-widget elementor-widget-heading\" data-id=\"42ae238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ana <b>Aleksi\u0107<\/b>  <\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ed74a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"84ed74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264de44 elementor-widget elementor-widget-heading\" data-id=\"264de44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u010clanica borda WMG i predsednica Upravnog odbora WMG fondacije\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8d369 elementor-widget elementor-widget-heading\" data-id=\"db8d369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">WMG (Wireless Media Group) Beograd<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbf74e elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"0bbf74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wm.group\/\" target=\"_blank\">www.wm.group<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a4ec2 elementor-widget elementor-widget-text-editor\" data-id=\"43a4ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projekt \u201ePosadi drevo&#8221;, ki je od leta 2019 zrasel v eno najpomembnej\u0161ih okoljskih gibanj v Srbiji, tudi v svojem sedmem ciklu bele\u017ei izjemne rezultate. Prese\u017eena je \u0161tevilka 1.200.000 posajenih sadik, projekt pa \u0161e naprej zdru\u017euje podjetja, institucije, strokovnjake in dr\u017eavljane okoli skupnega cilja \u2013 ustvarjanja bolj zelenega in bolj zdravega okolja.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272a16b e-con-full e-flex e-con e-child\" data-id=\"272a16b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ea555 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b3ea555\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"744\" height=\"683\" src=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_ana_aleksic-1.webp\" class=\"attachment-large size-large wp-image-988\" alt=\"\" srcset=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_ana_aleksic-1.webp 744w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/bilten_2026_intervju_photo_ana_aleksic-1-300x275.webp 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd7c1ab e-flex e-con-boxed e-con e-parent\" data-id=\"bd7c1ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70dd8bf elementor-widget elementor-widget-text-editor\" data-id=\"70dd8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>\u201eVe\u010d kot 1.200.000 sadik \u2013 in \u0161e vedno rastemo\u201d<\/strong><\/p><p><strong>Projekt v sedmem ciklu \u0161e naprej povezuje podjetja, institucije in dr\u017eavljane s konkretnimi akcijami sajenja po vsej Srbiji<\/strong><\/p><\/blockquote><p>Projekt \u201ePosadi drevo&#8221;, ki je od leta 2019 zrasel v eno najpomembnej\u0161ih okoljskih gibanj v Srbiji, tudi v svojem sedmem ciklu bele\u017ei izjemne rezultate. Prese\u017eena je \u0161tevilka 1.200.000 posajenih sadik, projekt pa \u0161e naprej zdru\u017euje podjetja, institucije, strokovnjake in dr\u017eavljane okoli skupnega cilja \u2013 ustvarjanja bolj zelenega in bolj zdravega okolja.<\/p><p>Skozi leta je projekt spreminjal podobo Srbije in hkrati razvijal zavest o pomenu varovanja narave, od prvih akcij sajenja do sistemskega pristopa, ki vklju\u010duje izobra\u017eevanje, dolgoro\u010dno na\u010drtovanje in aktivno vklju\u010devanje skupnosti. Prav preplet sodelovanja in strokovnega pristopa projekt gradi kot platformo, ki pu\u0161\u010da trajen pe\u010dat, tako v naravi kot v dru\u017ebi.<\/p><p>O tem, kako je projekt rasel, kaj danes predstavlja in v katero smer se razvija, smo se pogovarjali z Ano Aleksi\u0107, \u010dlanico uprave WMG in predsednico upravnega odbora WMG fundacije.<\/p><p><strong>SPK:<\/strong> <strong>V javnosti se pogosto govori o \u0161tevilu posajenih sadik, vendar za vsakim velikim projektom stojijo tudi leta organizacije, odlo\u010ditev in partnerstev. \u010ce bi morali izpostaviti eno klju\u010dno odlo\u010ditev, ki je najbolj vplivala na razvoj projekta \u201ePosadi drevo\u201d, katera bi to bila?<\/strong><\/p><p><strong>AA:<\/strong> Ko smo za\u010deli projekt \u201ePosadi drevo\u201d, je bila ena najpomembnej\u0161ih odlo\u010ditev ta, da \u017ee od samega za\u010detka vklju\u010dimo stroko, institucije in partnerje ter projekt gradimo na sodelovanju. Pogozdovanje je kompleksen proces, ki zahteva znanje, na\u010drtovanje in dolgoro\u010den pristop, zato nam je bilo pomembno, da je vsako sajenje izvedeno v skladu s strokovnimi priporo\u010dili. Prav ta odlo\u010ditev, da projekt razvijamo kot platformo, ki povezuje podjetja, institucije, strokovnjake in dr\u017eavljane, je omogo\u010dila, da \u201ePosadi drevo\u201d iz leta v leto raste in pridobiva vedno \u0161ir\u0161o podporo.<\/p><p><strong>SPK:<\/strong><strong> Veliki dru\u017ebeni projekti se pogosto za\u010dnejo z veliko entuziazma, vendar je veliko te\u017eje ohranjati kontinuiteto skozi ve\u010d let. Kaj je omogo\u010dilo, da \u201ePosadi drevo\u201d traja, raste in vsako sezono dobiva novo energijo, ter kak\u0161no vlogo ima pri tem podjetje, kot je WMG, kot pobudnik projekta?<\/strong><\/p><p><strong>AA:<\/strong> Kontinuiteta je rezultat jasno zastavljene strategije in dolgoro\u010dne zavezanosti vseh, ki so del projekta. \u017de od za\u010detka nam je bilo pomembno, da vsaka sezona prinese nove aktivnosti in partnerstva, hkrati pa ostanemo zvesti osnovni ideji, da sajenje dreves predstavlja konkreten in merljiv prispevek k varovanju okolja. Skozi leta smo razvili mo\u010dno mre\u017eo sodelavcev, institucij, prostovoljcev in podjetij, ki delijo iste vrednote in razumejo pomen dolgoro\u010dnih pobud.<\/p><p>Kot podjetje v WMG svojo vlogo vidimo v strate\u0161kem za\u010detku in razvoju pobud, ki imajo \u0161ir\u0161i dru\u017ebeni vpliv. S svojimi viri, medijskimi in komunikacijskimi zmogljivostmi ter partnerskim pristopom omogo\u010damo, da tak\u0161ni projekti rastejo, se \u0161irijo in dolgoro\u010dno ostajajo relevantni. Kot \u010dlanica UN Global Compacta smo dodatno zavezani na\u010delom trajnostnega razvoja in odgovornega poslovanja, zato projekte, kot je \u201ePosadi drevo\u201d, razumemo kot sestavni del na\u0161e ESG strategije. Prav ta kombinacija jasne vizije, sistemskega pristopa in mo\u010dnih partnerstev omogo\u010da, da projekt vsako <strong>leto dobi novo energijo in se nenehno razvija.<\/strong><\/p><p><strong>SPK:<\/strong><strong> Po dose\u017eenih ve\u010d kot 1.200.000 sadikah, kaj menite, da je najve\u010dja vrednost projekta, nekaj, kar morda ni vidno skozi \u0161tevilke?<\/strong><\/p><p><strong>AA:<\/strong> Najve\u010dja vrednost projekta je v njegovem dolgoro\u010dnem vplivu in skupnosti, ki jo je zgradil. Ve\u010d kot 1.200.000 posajenih sadik je rezultat stalnega dela in sodelovanja s partnerji, institucijami, strokovnjaki, prostovoljci in dr\u017eavljani, ki so skozi leta postali del te pobude.<\/p><p>\u201ePosadi drevo\u201d danes predstavlja platformo, ki povezuje razli\u010dne dele\u017enike okoli skupnega cilja in spodbuja bolj odgovoren odnos do narave. S tem projektom se razvija zavedanje, da mora dru\u017ebena odgovornost pustiti konkreten in trajen pe\u010dat \u2013 tako v naravi, skozi nove zelene povr\u0161ine, kot tudi v skupnosti, skozi spremembo na\u010dina razmi\u0161ljanja in bolj aktivno sodelovanje pri varovanju okolja.<\/p><p><em>Projekt \u201ePosadi drevo\u201d je spro\u017eilo podjetje WMG (Wireless Media Group) ob podpori WMG fundacije, Ministrstva za kmetijstvo, gozdarstvo in vodno gospodarstvo \u2013 Uprave za gozdove, Ministrstva za izobra\u017eevanje, znanost in tehnolo\u0161ki razvoj, JP \u201eSrbija\u0161ume d.o.o.&#8221;, JP \u201eVojvodina\u0161ume&#8221;, Gibanja gorana Srbije, Gospodarske zbornice Srbije, Botani\u010dnega vrta \u201eJevremovac&#8221;, Biolo\u0161ke fakultete, Gozdarske fakultete v Beogradu, Gozdarske \u0161ole Kraljevo, Zavoda za varstvo narave, Pokrajinskega sekretariata za urbanizem in varstvo okolja, In\u0161tituta za gozdarstvo ter JKP \u201eZelenilo Beograd&#8221;, v tem ciklu pa so se pridru\u017eili tudi In\u0161titut za ni\u017einsko gozdarstvo Novi Sad, Nem\u0161ko-srbska gospodarska zbornica, podjetje \u201eSavacoop&#8221;, JYSK, podjetje \u201eVukmirovi\u0107&#8221; in Fundacija \u201eVukan&#8221;.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e18b2c elementor-widget elementor-widget-image\" data-id=\"2e18b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zasadidrvo.rs\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"480\" src=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1.webp\" class=\"attachment-full size-full wp-image-535\" alt=\"\" srcset=\"https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1.webp 1080w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1-300x133.webp 300w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1-1024x455.webp 1024w, https:\/\/bilten.spk.rs\/spkbilten012026\/wp-content\/uploads\/2026\/05\/WMG-1-768x341.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Intervju Ana Aleksi\u0107 \u010clanica borda WMG i predsednica Upravnog odbora WMG fondacije WMG (Wireless Media Group) Beograd www.wm.group Projekt \u201ePosadi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":735,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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